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Design that delights your soul!


What our customers love most

Cushions & Throws

Here's to products that make your lives & homes more joyful and creative in little ways.

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Wall Decor

If you're in need of some inspiration for what to do with your walls, let's get you started. Add oodles of charm to your walls with our quirky wall decor.

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Shop at Our Magical Store

Home Decor. Apparel. Accessories. Gifts. Cafe

Quirky, charming, enchanted, maximalist - our stores are designed as a wonderland set in an Enid Blyton novel - speckled with whimsical discoveries that tug nostalgically at hearstrings for innocent days past.

We hope you enjoy exploring our stores as much as we enjoy creating them.

We are a women-led homegrown Indian brand creating playfully designed products that celebrate creativity, handcrafted aristanship & life's little pleasures.