We are a women-led homegrown Indian brand creating playfully designed products that celebrate creativity, handcrafted aristanship & life's little pleasures.
We are Vivita & Avneet - the co-founders of The Wishing Chair; our dream incarnate that began as a little store Delhi back in 2012, and has since evolved into a pan-Indian, design-led retail brand by women, for women. A lot has changed since we first began, but our values and who we are hasn’t.
We believe in creating beautiful and playful products that spark delight and joy in small, everyday moments, and we hope to take you on our journey with us every step of the way.
What We Believe In
Handcrafted & Artisanal
We hand paint all our designs; from our ceramics to our metal-works, which are handcrafted and painted in small batches, and produced by karigars across India.
As animal lovers - we made firm decisions to minimize animal-based products (we don't work with leather as a material) in our offering and have maintained that our Mad Teapot cafes serve only vegetarian fare. Though we aren’t perfect, we are striving to be as environmentally-led as possible and take steps towards sustainable practises everyday through our packaging, curation and design.
Real and Relatable
Everything we do starts with real women, and we champion that: we listen to our customers and constantly evolve to serve you better. We expect every interaction with The Wishing Chair to be friendly and welcoming and that our products are priced for their value, not their “exclusivity”.
Small is Beautiful
Ours is a self-funded business with a lot of help from our friends and family. We aim to be responsible and sustainable in the long term. We hold our values sacred, and would never compromise on them in pursuit of mindless growth. In a perfect world, we would like both – so let’s see what the future holds!
Our vision boards and subsequent product designs can be inspired from almost anything: movies, nature, food, illustrators we admire, art, fashion, book design and everyday objects.
Our name is derived from one of our favourite Enid Blyton books we read as kids: The Adventures of The Wishing Chair.
The eponymous chair was magical and could take you you wished. We loved the trans-portative nature of this idea, and that our spaces should stir a certain nostalgic longing to that dreamy, joyful, happy place we all yearn for. And so the name stuck.
Flowers and pastels are a forever favorite but we like to keep it classic with elements gleaned from local techniques, celebrating colour, pattern and intricacy through a lens of feminine playfulness and joie-de-vivre.
Explore Our World
Viv & Ami's Favorites
Check out our current favorites from The Wishing Chair collection.
The Delights of Distraction
Browse our weekly newsletter called "The Delights of Distraction" newsletters; a grab-bag of some of our favorite links across the internet, inspiration and distraction.
If you have some questions or would just like to say hi you can reach us at email@example.com