Our Newsletter
A Weekly Newsletter by Viv & Ami
We began this labour of love, as a way to share with our friends all the ways in which we revel in life’s little pleasures - cooking, art, music, design - away from the doom-scrolling of gloomy headlines.Alongside our curated list from the internet of our favourite things, we also share our experience of being female entrepreneurs in India; the highs and pitfalls, challenges and wins and perhaps some nuggets of wisdom we’ve learned as we’ve fumbled through this journey.Through our arc over the last year, we realized we’ve managed to connect with so many of you, readers who write to us saying they see part of themselves echoed in our experiences, who anchor them to something hopeful, or...
The Delights of Distraction
By Viv & Ami
5th
June
2021
Some days, the expectation of writing a positive, uplifting newsletter to match with the optimistic-whimsy of the brand, can feel crippling. With the devastation that’s being wreaked on the country, it’s hard not to feel that our little corner of...
The Delights of Distraction
By Viv & Ami
29th
May
2021
If you’ve been feeling like you’ve been pulled into a vortex of despair and now you’re tapped out; an emotional husk floating in a sense of numbness - please don’t feel guilty. This is perfectly normal in light of the...
The Delights of Distraction
By Viv & Ami
21st
May
2021
This email marks our one year anniversary of the Delights of Distraction newsletter - a weekly email that we started at the beginning of lockdown in 2020 with our favourite finds from the internet in the modest pursuit to furnish...
The Delights of Distraction
By Viv & Ami
15th
May
2021
Through anecdotal data and the depleting level at which we are doling out vaccines, it seems that some people are still hesitant to get the vaccine, so we thought we would put together a little explainer, so fears can be...
The Delights of Distraction
By Viv & Ami
15th
May
2021
The rest of the world seems to have a favourite new world to describe their post-pandemic ennui: Languishing, as coined by psychologist Adam Grant. A word that essays a sense of stagnation and emptiness. A feeling of muddling through your days,...
The Delights of Distraction
By Viv & Ami
8th
May
2021
“My friends and I have agreed to call each other every day just to mark ourselves present, like roll call in our school classrooms. We speak to those we love in tears, and with trepidation, not knowing if we will...
The Delights of Distraction
By Viv & Ami
1st
May
2021
How are you doing? Does your solar plexus feel like it’s being gripped by large cold hands, in a chronic state of dread? Though we’re living a dystopian nightmare, we’re still braced for when the ground will fall from beneath...
The Delights of Distraction
By Viv & Ami
24th
April
2021