Our Newsletter
A Weekly Newsletter by Viv & Ami
We began this labour of love, as a way to share with our friends all the ways in which we revel in life’s little pleasures - cooking, art, music, design - away from the doom-scrolling of gloomy headlines.Alongside our curated list from the internet of our favourite things, we also share our experience of being female entrepreneurs in India; the highs and pitfalls, challenges and wins and perhaps some nuggets of wisdom we’ve learned as we’ve fumbled through this journey.We’re rounding the corner of the one year anniversary, when shit hit the fan, the market hit circuit, we were vilifying the “Corona Kapoors” of the world, and we were still enjoying a state of denial before our worlds changed...
The Delights of Distraction
By Viv & Ami
12th
March
2021
As entrepreneurs we are constantly bombarded, not just with managerial advice, surprise tax notices and retrospective bills, but also with exhortations by “thinkpreneurs” to delve into our spiritual side. Wake up at 5 am to meditate, practise 2 hours of...
The Delights of Distraction
By Viv & Ami
5th
March
2021
Both of us, Vivita and Avneet, seem to have anxiety-ridden natures whose base levels start at : “through the damn roof”. Business triggers, guilt-ridden calls from home, a morning routine gone wrong - anything can set off the avalanche of...
The Delights of Distraction
By Viv & Ami
26th
February
2021
We love lists. If Buzzfeed and every copycat listicle media spinoffs’ success is anything to go by - so do you. We love ticking them off, for the dopamine-spark of accomplishment; we love writing them out in a brain-dump to...
The Delights of Distraction
By Viv & Ami
19th
February
2021
In trawling through the interwebs to find interesting links to share with you on this newsletter, we came upon this video; an interview with three English centenarians on what it’s like to live so long, lessons they’ve learned along the way, and regrets...
The Delights of Distraction
By Viv & Ami
12th
February
2021
It’s only the second month of 2021, and for us, both personally and on the socio-political Indian landscape - it still feels like we’re hurtling on fire down a rollercoaster without our seatbelts on. But we’re a newsletter on distraction,...
The Delights of Distraction
By Viv & Ami
5th
February
2021
In a burgeoning world of newsletters, from bona fide writers, thinkers and policy makers to entrepreneurs like ourselves peddling wares - we are so grateful that our Delights of Distraction Newsletter manages to make it past your spam folder. Other than promotional...
The Delights of Distraction
By Viv & Ami
22nd
January
2021
Back in the naive, innocent years of early 2020, we read this article, “In 2020, Skip Your Resolutions — Embrace a Vice”. Who knew that later in 2020, we wouldn't just embrace a single vice - but ALL of them?...
The Delights of Distraction
By Viv & Ami
15th
January
2021