Our Newsletter

We’re rounding the corner of the one year anniversary, when shit hit the fan, the market hit circuit, we were vilifying the “Corona Kapoors” of the world, and we were still enjoying a state of denial before our worlds changed...

As entrepreneurs we are constantly bombarded, not just with managerial advice, surprise tax notices and retrospective bills, but also with exhortations by “thinkpreneurs” to delve into our spiritual side. Wake up at 5 am to meditate, practise 2 hours of...

Both of us, Vivita and Avneet, seem to have anxiety-ridden natures whose base levels start at : “through the damn roof”. Business triggers, guilt-ridden calls from home, a morning routine gone wrong - anything can set off the avalanche of...

We love lists. If Buzzfeed and every copycat listicle media spinoffs’ success is anything to go by - so do you. We love ticking them off, for the dopamine-spark of accomplishment; we love writing them out in a brain-dump to...

In trawling through the interwebs to find interesting links to share with you on this newsletter, we came upon this video; an interview with three English centenarians on what it’s like to live so long, lessons they’ve learned along the way, and regrets...

It’s only the second month of 2021, and for us, both personally and on the socio-political Indian landscape  - it still feels like we’re hurtling on fire down a rollercoaster without our seatbelts on.  But we’re a newsletter on distraction,...

In a burgeoning world of newsletters, from bona fide writers, thinkers and policy makers to entrepreneurs like ourselves peddling wares - we are so grateful that our Delights of Distraction Newsletter manages to make it past your spam folder.  Other than promotional...

Back in the naive, innocent years of early 2020, we read this article, “In 2020, Skip Your Resolutions — Embrace a Vice”. Who knew that later in 2020, we wouldn't just embrace a single vice - but ALL of them?...